Monday, March 23, 2009

Couples say "I Do" for less

Here's an story that recently appeared on CNN. But don't despair!
Even though many clients are looking for ways to cut wedding costs, many businesses see amazing growth during a recession. Now's the time to rethink your business strategy and capitalize on new opportunities.

Why not seize the moment and diversify your services by expanding your offerings? Increase your marketing efforts by expanding your networking, targeting your referral base and engaging in creative brand building. And, if you find your bookings are down because potential clients find you too expensive, create special promotional packages that cater to couples on a budget, rather than slashing prices. That way you'll bring in some extra business without devaluing the premium services you offer.

Here's some ideas:
  • Reduced rates for off-peak days
  • Create simple 1-camera packages, with fewer coverage hours
  • Offer Raw footage, in-camera edits (that can later be upgraded full edits)

And keep this in mind when talking to potential clients -- they only have ONE chance to capture their day on video. And while well shot raw footage can later be edited more artistically, poorly shot video with bad audio will never get better no matter how many filters you put on it!

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